Articles Posted in Publication Announcements and Reviews

Published by the American Bar Association

Product Code: 4920039

Publication Date: July 2007

Global Media Will Grow But Become Less Powerful, New Book Predicts WSU Professor Argues that Mainstream Mass Media Are Losing Power to Specialized Media and Internet

“Many global mass media corporations will continue to grow in the 21st century but will become less powerful in relative terms than their predecessors, an American media sociologist predicts in a new book.

“Although global media corporations will grow and reach more people, paradoxically their ability to control the information and entertainment marketplaces will decline,” David Demers, associate professor of communication at Washington State University, writes in the History and Future of Mass Media, which was published by Hampton Press Inc. this week. “In metaphorical terms, the pie and its slices are getting larger, but each slice is proportionately smaller than the slice in the previous pie … In comparative terms, no single company or program will be able to dominate the global market to the degree that the state-run or private television broadcast networks did in Western countries during the 1950s and 1960s.”